October 29, 2025

Episode 623: Grandfather's Recipes to Drive-Thru Dreams: Dimitri Syros and The Breakfast Company's Growth Story

47 minutes

Dimitri Syros, a Greek-American former teacher and law school graduate, launched The Breakfast Company with his mother in Sarasota, Florida, in October 2020 amid the COVID pandemic, transforming her dream of a small coffee shop-bakery into a full-service breakfast-and-lunch concept that exploded from day one. The family leveraged their multi-generational restaurant heritage, including translating his late grandfather's recipe book, to fuel rapid growth to five locations with two more opening in June 2025. Facing soaring labor costs (tipped wages rising from $6 to $15/hour), inflation, hurricanes, and immigration impacts on supply chains, Syros emphasizes preserving soulful, community-driven service over fast-casual efficiency while experimenting with drive-thrus, standardized builds, and potential franchising to scale responsibly without losing family involvement or local intimacy. He credits early closure at 2 PM, above-market pay, promoting internal managing partners, and a strong support system for staff retention and personal balance in an industry he views as society's vital gathering place despite its relentless challenges and imposter syndrome.

Family hospitality roots run deep, with Syros growing up busing tables and washing dishes from age 12 across 40 restaurants, but initially forbidden from pursuing it professionally.

Opened first location during COVID with masks and dividers, yet it was "gangbusters from day one," leading to unintended full-time involvement over law school.

Post-COVID years 2021–2022 were historically booming for restaurants, misleading Syros into aggressive scaling before 2023–2024 normalization hit.

Labor costs squeezing margins: Florida tipped minimum wage up $1/year, from $6 to $11 and heading to $15, forcing value focus without shrinkflation or $20 omelets.

Breakfast/lunch hours (7 AM–2 PM) enable better staff recruitment, including working parents and second-job holders, plus time for owner balance like gym and family.

Pay above market (e.g., $20/hour dishwashers) reduces turnover, training costs, and culture loss versus cycling through cheaper labor.

Immigration policies in Florida raising produce costs/quality and hurting morale, alongside hurricanes wiping out seasonal tourism revenue.

Scaling with family and promoted internal managing partners to maintain "family touch" while exploring drive-thrus (bakery/coffee focus) and prototype builds for franchising efficiency.

Finished law school on scholarship despite remote operations, pivoted to business/immigration franchising expertise, but chose restaurants after one month as attorney.

Restaurants as community bedrock post-malls/COVID, fostering real interactions amid declining social skills, with independents keeping money local through genuine hospitality.

...more

View all episodes

By Schedulefly

4.7

7575 ratings