In this episode, we sit down with James Williamson from Orijin Plus to dive into the rapidly evolving world of food and fibre traceability. As consumer expectations for transparency continue to rise, we explore why trust in the agricultural supply chain has never been more critical. James takes us through the origins of Orijin Plus and how it’s tackling real challenges in the market, bridging the gap between producers and consumers.

We also unpack the growing influence of ESG (Environmental, Social, and Governance) standards, the impact of legislative changes, and the complexities of implementing traceability from paddock to plate. With new regulations on the horizon, we discuss what agricultural producers need to know to stay ahead and adapt to these shifts.

Beyond the business side, James shares personal insights into their journey in agriculture, offering a firsthand look at the industry’s transformation and the resilience required to navigate these changes.