Matthew Howell is an agronomist, grower and regional advocate based in South Australia’s Upper South East. Over the past two decades, he has worked alongside growers through a major shift from mixed farming to large-scale continuous cropping, driven by rainfall, soil development and opportunity. In this conversation, Matt reflects on his journey from Cummins on the Eyre Peninsula to building a life and career in Meningie, sharing what it’s been like to work in a rapidly changing region where former dairy country has been converted to broadacre cropping and growers have had to adapt quickly.
Matt speaks to the value of being actively involved through agronomy, mentoring, trials and advocacy. He explores what real practice change looks like, how tough seasons sharpen learning, and why regional leadership matters, highlighting the balance between profitability and sustainability and the need for stronger support in precision ag, data and training.
How Matt’s upbringing in Cummins shaped his connection to agriculture and regional community
Why he moved to the Upper South East and what kept him there
How the Meningie region shifted from mixed farming and dairy into large-scale cropping
What it actually takes to convert farming systems at scale
Why profitability and sustainability are driving decisions more than market hype
What tough seasons reveal about water use efficiency, management and system weaknesses
How local innovation sites and farmer-led trials can accelerate regional learning
Why Matt believes regional communities thrive when farms are profitable and successful
What holds back wider adoption of variable rate technology and precision ag
How the next generation of agronomists will need both technical skill and people skills
Why speaking up, getting involved and influencing policy matters for regional agricultureWatch this episode as a video on YouTube https://youtu.be/_rNR6XSV2u8
GRDC in Conversation is a limited series GRDC Podcast. It features in-depth interviews with growers and other experts in the grains industry who share their expertise, knowledge and experiences by exploring their personal stories, history, influences and motivations. The views expressed in this podcast are solely those of the interviewee and do not necessarily reflect the views of GRDC, the interviewees’ employer, institution or other associated parties.
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