In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by Sharon Lechter, Co-Founder and CEO at Pay Your Family First. They discuss the importance of building a brand and strategies to achieve it. Sharon explains how the book "Rich Dad, Poor Dad" became a global brand and the impact of due diligence and research in taking business decisions. She finally discusses the importance of negotiation and clear communication in business relationships.
Key highlights include:

• Sharon discusses how "Rich Dad, Poor Dad" became a global phenomenon and a successful brand by expanding beyond a single book. The book gained immense popularity and transformed into a global phenomenon due to its unique approach to financial education and the lessons it conveyed. 
• Due diligence and research in business decisions can't be overemphasized for business growth. Sharon believes that rather than relying solely on conversations or online interactions, it's important to see things with one's own eyes. By visiting various coaching companies, assessing their software programs, and understanding their capabilities, she was able to make an informed decision. 
• Sharon talks about the significance of understanding the chain of command within a company and identifying decision-makers who may not be present in the room. She emphasizes the importance of asking the right questions, actively listening, and understanding the goals and objectives of the other party. By aligning one's own goals with those of the other party, it becomes possible to create mutually beneficial agreements.

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