This week we welcome Suzanne Jackson to the Talking Bollox studio. Many of you will know her as SoSueMe, she is one of Ireland's most famous people. What not many will know is how hard she grafted to become one of the most successful businesswomen in the country. A brand builder and entrepreneur she was one of the first bloggers in Ireland, long before anyone knew what an influencer was. She used the online world to make connections and build an audience. Many people thought she was mad to pack in her job as a receptionist in a radio station to go full time working with her blog and online. Fast forward a few years later and Suzanne is the founder and CEO of SoSueMe, one of Ireland's biggest female lifestyle brands. We chat about her journey, her future plans and also discuss the term “influencer” and what it means in today's world.