In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by Kevin Maney, a Partner at Category Design Advisors. They explore winning strategies for building dominance in a market category and the power of innovation within existing categories. Kevin also shares how entering established markets can be advantageous and talks about the playbook for creating a company that dominates its industry. He also dives into "The Two-Second Advantage," his collaboration with Vivek Randi, delving into the fusion of computer science and brain science for creating talented computers.
Key highlights include:

• When it comes to category design, not everyone aims to create a new category. Entering an established market can be easier, even if it requires efforts to gain market share through competitiveness in terms of speed, cost, or other factors. Many legitimate businesses, some highly profitable, have been built this way. If your aspiration is to build a company that dominates a market category, Kevin provides a playbook for achieving that.
• In an age-old category, the power of innovation shines through by creating something new within that very category. Kevin shares the story of a woman in her forties from Portland, Oregon, who was a passionate fan of women's sports. Frustrated by the lack of venues showing games like the WNBA or women's soccer, especially sports bars that ignored them, she took matters into her own hands and opened a bar dedicated solely to women's sports and cleverly named it "The Sports Bra." This unique establishment quickly gained popularity, attracting attention and prompting franchise opportunities in different cities.
• In his book, "The Two-Second Advantage," Kevin collaborated with Vivek Randi, the former CEO of Tipco Vivec software company and the current owner of the Sacramento Kings basketball team. They explored the intersection of computer science and brain science, investigating how to create talented computers by learning from neuroscientists.

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