Learn the costs of creating a podcast and how you can create something polished that people will want to listen to.

If you’ve ever scrolled through podcasts on your favorite listening platform, you know there are countless shows out there. It must be easy to produce one if so many people are creating them, right? Just hit record on your computer and talk.

Not quite.

The truth is that a podcast is much more than a recorded conversation. One of the most important aspects of a podcast is the audience. If no one listens to your podcast, it doesn’t matter how much great information you’re sharing. You need to reach people, and that comes with costs.

Over our two seasons of producing Paper Talk, we’ve learned all about those costs. In our latest episode we discussed what it takes to create a podcast and why we continue to do so.