In this episode of Cruise Control, Kevin Davis interviews Michael Honn from STEK USA, a paint protection film (PPF) company where Michael has grown from a startup employee to a key driver of sales and marketing. Michael discusses his unique journey, from working in detailing during college to becoming a full-time sales rep at STEK USA, eventually transitioning into a marketing leadership role. He explains the importance of building a scalable, customer-centered business model and the benefits of a consultative approach in sales. 

Michael’s background in rally racing also weaves into the conversation, illustrating his high-energy approach to work and life. The discussion covers the power of personal relationships in business, the value of adapting strategies to fit market needs, and STEK USA’s commitment to quality products and sustainable growth.

Key Takeaways:

1. Empower Employees: Michael stresses the importance of enabling employees to take ownership in their roles, which fosters dedication and drives business success.
2. Customer Education First: Building trust through a consultative, educational approach helps STEK USA foster long-term relationships and maintain a strong market presence.
3. Value in Specialized Events: Rather than large trade shows, STEK focuses on local events and direct customer visits, which bring a higher return on investment and build stronger client relationships.
4. Adapt for Sustainable Growth: Standard Operating Procedures (SOPs) and adaptability allow STEK to scale efficiently while keeping quality and customer satisfaction high.
5. Market Creatively: STEK’s marketing strategy prioritizes high-quality content and influencer partnerships, creating brand awareness and loyalty within niche automotive communities.

https://www.stek-usa.com/

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