There are some products so iconic that you know what they are as soon as you lay your eyes on them. The color, the shape or some other distinctive brand feature says, “Accept no substitute. There is no equal.” Pour yourself a drink on the rocks, kick back against the bar and listen as we uncork the stories of the bottles from Coca-Cola and Absolut Vodka.

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Visit our full episode page for show notes, the visual examples we discuss, additional links and more!

https://www.twodesignerswalkintoabar.com/episodes/episode-77-nice-package

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Have a question or idea for Todd and Elliot? Send a note to [email protected] and we promise to read it. After that it’s anyone’s guess.

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