This week on the Million Dollar Mastermind podcast, host Larry Weidel is joined by Dr. Chad Deal, a fellowship-trained, Board-Certified Cosmetic Surgeon who specializes in cosmetic procedures, and Owner of Southern Surgical Arts. Dr. Deal holds certifications from the American Board of Cosmetic Surgery (ABCS), the American Board of Facial Cosmetic Surgery (ABFCS), and the American Board of Surgery (ABS).

In this final part, Larry and Dr. Deal focus on the innovative approach to marketing and business growth within cosmetic surgery. Dr. Deal highlights the significance of personal branding and engagement over traditional advertising, drawing on the example of Michael Salzhauer, aka Dr. Miami. He also dives into the shift from seeking patients to cultivating fans as they bring loyalty, referrals, and a higher level of engagement to a practice. Additionally, Dr. Deal outlines the careful balance between showcasing a fun, relatable personality on social media and sticking to medical professionalism and ethics, including the development of specific content guidelines to navigate social media platforms' rules and ensure patient privacy and dignity.Million Dollar Mastermind with Larry Weidel is handcrafted by our friends over at: fame.so