DAIRY Country

Episode 78 - Morrison Farming: Leading beef-on-dairy genetics


Listen Later

In this episode, Sarah Perriam-Lampp talks with William Morrison from Morrison Farming about supplying beef genetics to the dairy industry. He explains how decades of performance recording have produced easy-calving, fast-growing cattle, why reliability matters most for dairy farmers, and what to expect from the upcoming Ardo Hereford sale on 23 September.

Host:

  • Sarah Perriam-Lampp, CEO and Editor-in-Chief, Dairy Country

Guest:

  • William Morrison, Morrison Farming

 

William Morrison talks to Sarah Perriam-Lampp about the history and evolution of Morrison Farming, a family business that has become a leader in beef-on-dairy genetics through its Ezicalve programme. He describes how decades of performance recording and selective breeding have created cattle that combine low birth weight and easy calving with high growth rates and strong carcass traits.

He shares the lessons learned from working alongside dairy farmers under pressure, and why Morrison Farming has always prioritised genetics that reduce stress and support practical, on-farm results. With cattle now supplying dairy and beef operations across New Zealand and overseas, William explains how customer needs and science-based breeding have shaped the family’s approach.

The conversation also explores the resilience required to maintain a long-term vision, how Morrison Farming has adapted to the rise of beef-on-dairy, and what farmers can expect from the upcoming Aro Hereford sale on 23 September.

 

Find the Morrison Farming catalogue and sale information here: 

https://i4.abri.au/online/cgi-bin/i4.dll?1=3538292F&2=2928&3=56&5=2B3C2B3C3A&11=515E505D

 

Find out more about Morrison Farming here: https://morrisonfarming.co.nz/

See omnystudio.com/listener for privacy information.

...more
View all episodesView all episodes
Download on the App Store

DAIRY CountryBy CountryWide Network


More shows like DAIRY Country

View all
The Mike Hosking Breakfast by Newstalk ZB

The Mike Hosking Breakfast

52 Listeners

Profitable Farmer by Farm Owners Academy

Profitable Farmer

12 Listeners

Talking Dairy by DairyNZ

Talking Dairy

1 Listeners

The Property Academy Podcast by Opes Partners

The Property Academy Podcast

27 Listeners

Between Two Beers Podcast by Steven Holloway & Seamus Marten

Between Two Beers Podcast

118 Listeners

The High Performance Podcast by High Performance

The High Performance Podcast

629 Listeners

The Farmers Weekly Podcast by Farmers Weekly

The Farmers Weekly Podcast

12 Listeners

Shared Lunch by Sharesies

Shared Lunch

12 Listeners

Keep The Change by nextAdvisory

Keep The Change

14 Listeners

The Business of Dairy by NSW DPI

The Business of Dairy

0 Listeners

The Dom Harvey Podcast by Dom Harvey

The Dom Harvey Podcast

67 Listeners

RaboTalk – Growing our future by Rabobank NZ

RaboTalk – Growing our future

0 Listeners

Feed for Thought by Pioneer Brand Products NZ

Feed for Thought

0 Listeners

Farmers Weekly Podcast by AgriHQ

Farmers Weekly Podcast

1 Listeners

The CountryWide Podcast by CountryWide Media

The CountryWide Podcast

0 Listeners