Anne Lee speaks with Jonathan Mason and Emma Higgins at the NZ Institute of Primary Industry Management (NZIPIM) conference. Jonathan discusses US tariffs, trade dynamics, geopolitical tensions, and Fonterra’s strategic focus on ingredients, food service, and capital returns. Emma explores “business as unusual,” the changing trade landscape, global dairy and beef trends, supply shifts, and emerging opportunities such as beef-on-dairy.

Host:

• Anne Lee, Senior Journalist, Dairy Country

Guests:

1. Jonathan Mason, New Zealand United States Council Chairman, Zespri Independent Director.
2. Emma Higgins, Rabobank Senior Agriculture Analyst.

 

Jonathan Mason talks to Anne Lee at the NZIPIM conference about new US tariffs, their potential effects on New Zealand exporters, why impacts differ across sectors, and how changing trade dynamics could create opportunities with markets such as India, the EU and the UK. He also discusses global geopolitical tensions—from Ukraine to East Asia—and, as  a former Fonterra Chief Financial Officer, shares his perspective on Fonterra’s strategic direction, including its focus on ingredients and food service and returning capital to farmers. 

He reflects on his career after Fonterra, and his governance roles with Zespri, Air New Zealand, Westpac and Vector, as well as his more recent not-for-profit work with the NZ US Council and the University of Auckland.

 

Emma Higgins speaks about the concept of “business as unusual” in a rapidly changing global environment. She explains how geopolitical shifts, rising protectionism, and market uncertainty are reshaping trade, supply chains, and opportunities for New Zealand farmers. 

Emma explores what these changes mean for dairy and beef markets, highlighting how global supply, China’s domestic milk production, and strong demand across Asia are influencing milk prices and farmgate returns. She discusses supply trends and that the focus is now on New Zealand’s seasonal production as well as beef-on-dairy opportunities, alternative income streams for US dairy farmers, and the practical lessons for New Zealand producers navigating volatile markets. The conversation emphasises the need for clear-eyed analysis, strategic thinking, and seizing opportunity in uncertain times.

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