Episode 8 of eMarketer’s Behind The Numbers podcast starts off with a quick chat about how digital video viewership growth for the 2016 Rio Olympics exceeded expectations. Following that [starting at 4:55] is in-depth conversation about the state of advanced TV advertising in the US with two experts on the topic: Walt Horstman, the president of programmatic TV platform provider AudienceXpress and Gerard Broussard, the founder and principal of media consultancy Pre-Meditated Media and author of eMarketer's latest report on TV advertising.