In this episode, you will learn about destination marketing strategies, the benefits of FAM trips, and strategies for businesses to prepare for groups from Rhonda Vaccaro, Vice President and Senior Consultant at Break The Ice Media.

Rhonda has more than 20 years sales and new business development experience. She has worked in technology, environmental services and hospitality and travel industries. She is a master at creating relationships, working with prospects and turning them into sales for Break The Ice Media’s tourism clients. She has a deep understating of sales strategies, relationship development and creating win-win opportunities.

What you’ll learn about in this episode:

• What Rhonda does at Break The Ice Media
• How Rhonda works with receptive operators to make their lives easier
• Marketing and sales tactics that Rhonda uses with receptive operators
• The proper follow-up and why it’s important in marketing
• Why Rhonda loves FAM tours
• The importance of educating everyone involved on how they will benefit from a FAM tour
• Why communication is key for a successful FAM
• How to treat your FAM guests as VIPs
• Remembering to have fun during a FAM tour
• What a business needs to do before they’re group ready

Resources:

• Rhonda’s blog: breaktheicemedia.com/collaboration-in-tourism
• Rhonda’s blog: breaktheicemedia.com/increase-foot-traffic-with-motorcoach-business-10-ways-to-become-group-ready