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The prompt mentioned in the episode is:

You are an expert SEO analyst specializing in Natural Language Processing and entity-based optimization. I will provide you with the text from a competitor's webpage. Your task is to perform a Named Entity Recognition (NER) analysis on this text.

Please identify all the significant entities mentioned in the text. For each entity, classify it into one of the following categories: Person, Organization, Location, Product, Event, or Concept (for abstract ideas, theories, or topics).

Please present your findings in a simple list or table format, with one column for the entity and one for its category.

Please sort the entities in order of importance

Here is the text:

[Paste the competitor's text here]

Every rival looks unbeatable until you see what Google actually sees: the network of entities that frames their authority. We pull back the curtain on a simple, repeatable method to map competitor concepts, spot gaps, and build content hubs that earn durable rankings.

We start by recapping the four-pillar entity audit that anchors your strategy: brand and products, people, core concepts, and audience topics. Then we turn that blueprint outward. Instead of chasing keyword lists, we show how to identify true SERP competitors for your core ideas, pick a representative high-ranking page, and extract its entities using a clean, copy-paste prompt with your favourite LLM. No specialist software, no guesswork — just a structured list of people, organisations, products, locations, events, and concepts that shape the page’s topical focus.

From there, we translate data into decisions. You’ll learn to compare entity saturation against your own audit, find the missing concepts and influential names you should reference, and read structural clues in URLs, headings, and internal links that reveal how competitors build content hubs. We also touch on brand signals and knowledge panels to understand how well Google recognises a site as an entity. The result is a pragmatic roadmap: pick one high-value gap, create a cornerstone guide and supporting pieces, interlink with consistent anchors, and align metadata and naming to signal clear relevance.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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