What if the words you speak are quietly rewiring your brain—and sabotaging your progress? 

In this episode, Jenna unpacks the surprising difference between saying “I can’t” and “I don’t.” 

Neuroscience shows that these tiny shifts in language light up different parts of the brain: “I can’t” creates resistance and triggers rebellion, while “I don’t” builds identity and self-control.

You’ll even hear about the famous brownie experiment, where people who said “I can’t eat dessert” gave in far more often than those who said “I don’t eat dessert.” 

Why? Because “I can’t” feels like a restriction from the outside, but “I don’t” is a choice rooted in empowerment.

If you’ve ever wondered why you sabotage yourself with good intentions, this episode will show you how a few words can change everything—from your habits to your mindset to the way you carry your identity.

Click here to Book a coaching with Jenna 

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