NBA GOATs, Hidden Gems & the Next Wave of Legends

The GOAT debate never gets old and in this episode of Sports Cards & A Cup of Joe, we dive headfirst into it. From Jordan vs. LeBron to the legends who shaped the league, Joe shares his personal Top 12 NBA Greats of All Time, blending history, impact, championships, and legacy into one must-hear conversation.

But this isn’t just a rankings episode. Once the list is set, the real value kicks in. Joe breaks down what truly matters for collectors and investors and why stats alone don’t tell the whole story. Hear how championships and perception shape long-term value, and which all-time legends still have surprisingly affordable rookie cards hiding in plain sight.

You’ll also hear a forward-looking take on the league’s future:

From overlooked legends to modern icons and rising superstars, this episode connects the dots between greatness on the court and opportunity in the hobby—without giving away all the answers.

If you love NBA history, the thrill of collecting, and smart conversations about where the game (and the market) is headed, this one’s for you.