A New Year, A New Vision for the Hobby

Joe Davis is back and he’s pulling back the curtain. In this episode of Sports Cards & A Cup of Joe, Joe steps away from the usual card talk to share a candid, behind-the-scenes look at where the hobby is heading and how his company plans to navigate a faster, more competitive landscape.

From rethinking the retail experience and unlocking decades of hidden inventory, to doubling down on relationships, service, and community, Joe lays out the philosophy driving some big changes in 2026. You’ll hear why “what’s old is new again,” how the singles market is evolving, and why service,not just product, is the real edge in today’s hobby.

Joe also teases expanded events, major show appearances, a return to live streaming, and ambitious plans for new audio and video content, all built around one core mission: helping collectors do this the right way.

If you’ve ever wondered what really goes on behind the counter, how long-term hobby businesses think, or where opportunities are emerging right now, this is an episode you won’t want to miss.