How do you market paper flowers to local customers? Selling online is fantastic. We all do it for a reason. But it has drawbacks: you can miss out on a customer base that will be more loyal to you and is more accessible to only you. You need to tap into your local market!

One of the biggest obstacles with marketing paper flowers locally is education. People in your area need to learn that paper flowers exist and that you sell them. In our latest episode of Paper Talk we chatted with Martha Lucia of @prettypetals_by_lucy, and our conversation kept circling back to some of the amazing things she’s done to build up her business locally. Listen now to learn her best tips for tapping into your local market.