In this episode of the Pet Shop Girls Podcast, Carly and Sherry sit down with retail expert Bob Negen to talk holiday season strategies that actually work. From training seasonal staff to creating signage and bundles that move product, this conversation is all about making the busiest time of year your most profitable.

Bob shares insights on leveraging nostalgia, building emotional connections with customers, and running innovative promotions that stand out. We also dig into how to keep staff morale high, use social media and email effectively, and create memorable shopping experiences that keep customers coming back.

Whether you’re looking for practical holiday hacks, future-focused trends like AI in retail, or just some extra inspiration to close the year strong, this episode has you covered.

✨ Key Takeaways

• Train and manage seasonal staff effectively.
• Use signage and bundling to drive bigger sales.
• Tap into nostalgia and emotion in holiday marketing.
• Keep staff morale high during peak season.
• Leverage social and email marketing to engage customers.
• Explore future trends like AI and relationship-driven retail.
• Create memorable shopping experiences to maximize ROI.

Find Bob at:
https://whizbangtraining.com/

https://www.linkedin.com/in/bobnegenretailexpert

Connect with the Pet Shop Girls!

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Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.