Cats. You may love 'em, hate 'em or feel indifferent, but there's no escaping their power, especially if you spend any time online.

Cats have a long history in the world of advertising. In our latest episode, we invite friend and poster expert Paul Hennessey back into the bar to discuss the appeal of cat posters aesthetically and financially, discuss a few of our favorites and decode why their traits and quirks make them perfect for so many different types of products.

- - - - -

Visit our full episode page for show notes, the visual examples we discuss, additional links and more!

- - - - -

Mentioned in this episode:

- - - - -

Have a question or idea for Todd and Elliot? Send us an email and we promise to read it. After that it’s anyone’s guess.

- - - - -

Visit our merch page to have a look at stuff we’ve made for listeners just like you and support us on Patreon for subscriber-only extras.

Learn more about your ad choices. Visit megaphone.fm/adchoices