n this episode, the Brad & Kevin discuss a wide range of topics centered on cycling culture and the evolving bike industry.

They kick off with humorous anecdotes and personal stories, including one about a challenging burn day mishap. The conversation delves into the ups and downs of organizing and attending cycling events like the Mid-South, highlighting the unpredictable factors like weather and participant behavior that can impact these events.

They also explore the challenges facing large bike brands like Trek and Specialized amid declining e-bike sales and discuss the potential for new business models, such as direct-to-consumer setups and mobile bike services.

The episode wraps up with reflections on personal fitness goals, the benefits of integrating different forms of exercise, and the unifying culture of cycling.

00:00 Introduction and Casual Banter

01:40 Burn Day Story

05:03 Weather and Storms

06:24 Mid-South Event Challenges

22:19 E-Bike Innovations and Market Trends

36:30 Impact of COVID on Cycling Industry

45:06 Brad's New Bike Delivery Idea

47:05 Youth Cycling Growth and NICA's Impact

52:46 Cycling Culture and Community

57:05 Challenges in Organizing Cycling Events

01:09:44 Personal Reflections on Cycling

01:20:01 Plans for Episode 100