The Most Important Question

Essay: ESG is good business (but don't call it ESG)


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This week:

Fighting over ESG is stupid, risky, and bad business. Let’s move on.

Plus: RSV vaccines, the E-BIKE Act, Skittles (?), deepfakes, allergies, and a new season of DRILLED

What We Can Do:
  • ⚡️ Submit your comment to keep Virginia in the very-successful — and very lucrative — RGGI
  • ⚡️ Some folks need shelter. Some need water. Or food. The data says giving them agency — and straight cash — works better. Do that by donating to GiveDirectly.
  • ⚡️ Health care is a universal human right. Setup a new monthly donation to the legendary Partners in Health to provide care first to those who need it most.
  • ⚡️ You know what’s cool? A BILLION oysters. Plant them with the Billion Oyster Project and help clean up New York’s waters.
  • ⚡️ There’s 1000 words about ESG investing below, so now’s a good time to find a bank that supports climate action AND your community with Bank for Good.

News Roundup

Health & Medicine

  • The FDA recommends 2 RSV vaccines for older adults — a huge public health win
  • We can learn a lot about how to eradicate homelessness from Houston and Helsinki
  • The 988 suicide hotline is expanding LGBTQ services with 24/7 chat and text - huzzah!
  • We really should celebrate the enormous — ENORMOUS — impact the President’s Emergency Program for AIDS Relief (PEPFAR) has had (and the thousands of people who fought for it)
  • The best and worst American cities for allergy-sufferers

Climate

  • The E-BIKE Act was reintroduced in Congress and I AM SO EXCITED
  • The new season of Amy Westervelt’s incredible “Drilled” podcast is out, and this year it’s a cross-over with Damages, as they explore Guyana’s oil reserves, and how ExxonMobil is exploiting them
  • I LOVE the “Third Act” protesters who came after after the big banks who fund fossil fuels
  • The final rules on EV tax credits are coming — and everyone is both excited and annoyed

Food & Water

  • Can we make and popularize toilets that don’t use running water?
  • California might ban Skittles (if this isn’t our most clicked on link, I don’t know what the point is)
  • We desperately need a new economics of water

Beep Boop

  • It’s just all moving so, so fast. The first ChatGPT plugins are here.
  • Meanwhile, vocal deepfakes are already out of control

COVID

  • A new Medicare designation may save the most vulnerable rural hospitals that are failing after COVID
  • From Atul Gawande: The aftermath of a pandemic requires as much focus as the start

Get more:
  • Get more news, analysis, and Action Steps at importantnotimportant.com/newsletter
  • Got feedback? Email us at [email protected]
  • Follow us on Twitter at @importantnotimp
  • Subscribe to our YouTube channel
  • Get fun merch at importantnotimportant.com/store
  • Take a nap you deserve it

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The Most Important QuestionBy Important, Not Important

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