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Joining us today to talk about establishing Marketing Technology as a tool for business impact is Mirko Roettgers. Mirko is General Manager at Triggerfish, a global marketing technology agency based in Brisbane, Australia. Mirko is an experienced senior leader who helps implementing marketing and technology solutions that align to organisational strategic goals, with demonstrated experience across digital, marketing and technology disciplines. Prior to joining Triggerfish, Mirko held leadership roles in digital transformation, digital marketing, and other related fields both internally and at agencies. 

Tune in to hear: 

 - Mirko shares insights on the significance of marketing technology in achieving business goals, stressing the importance of aligning tech initiatives with organizational strengths.

- The episode dives into the challenges and strategies for measuring the effectiveness of marketing operations teams, highlighting the dependency on various factors like sales and market conditions, and the need for metrics that directly tie to revenue.

- The conversation shifts to how personalized marketing strategies can enhance customer retention and satisfaction, with examples of successful implementations in different sectors.

- Mirko offers advice on how to approach new marketing technologies, emphasizing the need for clear objectives, limited scope, and gradual implementation to ensure sustained value from tech investments.

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