In this episode of The Skinstructors podcast, hosts Joely and Morgan discuss essential business metrics for estheticians. They emphasize the importance of understanding and tracking metrics such as utilization rate, retention rate, client request rate, rebooking, average service value, and retail sales. The conversation provides actionable insights on how to improve these metrics to enhance client loyalty, increase profitability, and create a more structured and efficient business model. If you're esthetician looking to make more money and learn some actionable business tips this episode is for you!

Takeaways:

• Your rebooking rate is one of the most impactful numbers when it comes to metrics and money.
• Business metrics help you stop reacting and start intentionally designing your business.
• Personalization in follow-ups can significantly improve retention rates and client loyalty.
• Tracking metrics helps you move intentionally instead of just staying busy.

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