How does ETHA develop new products? ETHA's Co-Founder, Victor Chung, and Head of Customer Satisfaction, Amanda, review ETHA's new product development process and use ETHA's Brewed Kratom Drink as an example. Victor also shares his best kratom tea recipe to boost daily mental clarity.

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One aspect that separates ETHA and makes it the best kratom company is the ability to do Research and Development through our own in-house lab and through our partners. Our  endless passion for science, exploration and constant improvement makes its way into all the products we bring to you. In everything we do and in every product we bring you, we always stay true to our mission and values. Encompassing the four major pillars that make up the ETHA brand. These are: Transparency, Innovation, Safety, and Quality.

ETHA loves to create products that help to improve the kratom industry as a whole, but also may fill kratom industry gaps. Our Brewed Kratom Drink is a perfect product for a novice kratom consumer trying Kratom for the very first time. Therefore, it is very important to us that we get the formula right. 

To learn more about our Kratom Team Experiment please read the blog - "Kratom Tea Experiment" in which we explore the difference between kratom vs. kratom tea and determine the total alkaloid content of kratom powder vs. hot-water extraction (tea) vs. lemon juice pre-soak with hot-water extraction (kratom + lemon + tea). 

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Victor’s recommendations:

- ETHA Green Kratom Tea Bags

- ETHA Live Kratom Plant (for super fresh brewed tea leaves)

- ETHA SunRise