Are you missing the mark when it comes to fundraising online? In this episode of The Small Nonprofit, host Maria Rio dives into the dynamic world of digital fundraising and ethical storytelling with Fai Hassan, Associate Director of Digital Fundraising at Public Outreach. From leveraging social media platforms to amplify fundraising efforts to rethinking how nonprofits tell impactful and ethical stories, Fai shares practical advice and thoughtful insights for organizations navigating the complexities of the nonprofit sector.

Whether you're interested in exploring innovative digital strategies or prioritizing ethical practices in storytelling, this episode will leave you inspired and better equipped to drive meaningful change.

Storytelling & Digital Fundraising Strategies - the highlights:

• How digital fundraising has evolved and the role of platforms like Facebook, Instagram, TikTok, Reddit, and Pinterest in donor acquisition.
• The importance of balancing organizational goals with ethical considerations in digital campaigns.
• Practical tips for nonprofits to improve their storytelling, including ensuring consent, respecting boundaries, and avoiding trauma-based narratives.
• Why testing and adaptability are crucial for digital fundraising success.
• How the rise of racialized fundraisers is reshaping the nonprofit sector and storytelling approaches.
• The potential and pitfalls of using AI in nonprofit storytelling and imagery.
• Fai’s personal journey navigating lived experience, imposter syndrome, and finding a voice in the fundraising space.

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!

About Fai Hassam:

Fai Hassam is an expert in digital fundraising. Her role is all about helping non-profit organizations create digital campaigns that engage supporters and convert them into donors. She's got a wealth of experience working with various non-profits, but what really sets her apart is her advocacy and her knack for crafting, executing, and managing compelling campaigns.

Links and Resources:  

• Connect with Fai on LinkedIn: https://ca.linkedin.com/in/fai-hassan-50561b271
• Learn more about Public Outreach: https://www.publicoutreachgroup.com/
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• Support the show: https://www.buzzsprout.com/208666/supporters/new

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