Etsy Seller Success with Dylan Jahraus

In this episode, I take you through the live Etsy Seller event we hosted in Las Vegas, NV where I had the privilege of meeting students from The Ultimate Etsy Course! Stay tuned for our next student event!

In this episode, Dylan sits down with Andee Hart, an experienced sales strategist for female entrepreneurs. Andee shares her extensive background in tech sales and wholesale candle sales, offering insights and practical tips on transitioning from B2C to wholesale markets. 

She emphasizes the importance of mindset shifts, the art of follow-up, and the consistency needed in sales outreach. The discussion includes strategies for crafting effective sales emails, starting with small boutiques, and the potential pitfalls of working with large retailers. Tune in to learn actionable steps to get your products into retailers.

In this episode, we discuss:

[01:30] Andee’s Journey from Corporate to Entrepreneurship

[05:30] The Art of Selling: Mindset and Strategies

[07:53] Success Stories and Overcoming Sales Challenges

[11:56] Sales Outreach: Tips and Tools

[17:45] Wholesale Strategies and Retailer Outreach

[24:31] Trade Shows and Organic Sales Outreach

[29:13] Upcoming Projects and Programs

Connect with Andee: 

Website: https://www.andeehart.com/ 

{Free} She Sells Differently Facebook Group: https://www.facebook.com/groups/shesellsdifferently

She Sells Differently Podcast: https://andeehart.com/podcast/

These are 10 Etsy Hacks to Blow Up Your Shop...

In this episode, Dylan interviews Jodie Minto, an e-commerce and ads expert from Australia. 

Jodie shares her journey from a corporate job in Dubai to running a successful seven-figure fashion business. The discussion covers crucial topics such as the importance of Facebook and Instagram ads for driving traffic, strategies for maximizing ad spend, tips for improving website conversion rates, and the advantages of using third-party fulfillment over in-house staff. 

Jodie also provides advice on creating effective ad content and emphasizes the value of business owners learning to manage their own ads. Now, Jodie focuses on coaching other online sellers and shares insights from her decade-long entrepreneurial experience. Listeners gain actionable insights on scaling their online businesses and optimizing their digital marketing strategies.

In this episode, we discuss:

[00:56] Meet Jodie Minto: E-commerce and Ads Expert

[02:37] Jodie’s Journey: From Corporate to E-commerce

[06:31] Scaling to Seven Figures with Facebook Ads

[09:16] Effective Ad Strategies and Budgeting Tips

[23:54] Optimizing Your Website for Conversions

[29:23] Managing a Growing Business: Lessons Learned

[34:39] Transitioning to Coaching and Future Plans

Connect with Jodie:

Website: www.jodieminto.com 

Instagram: https://www.instagram.com/iamjodieminto/ 

In this episode, I break down my answers to the 20 most-searched questions about making money on Etsy. This is a rapid fire Q+A so get your pen and paper ready to learn how to succeed as an Etsy Seller in 2024!

In this episode, Dylan sits down with Ciara Stockeland, a seasoned entrepreneur and profit strategist. Ciara shares her journey from running a successful boutique business to facing significant financial setbacks and ultimately finding her way back to profitability. 

They discuss key principles of corporate e-commerce that apply to Etsy, the importance of focusing on profitability over top-line revenue, and strategic steps to manage debt and increase margins. 

Ciara also explains her Inventory Genius framework and offers actionable advice for small business owners at various stages of growth. Listeners will gain valuable insights on financial strategy, inventory management, and the importance of understanding one's financials to build a sustainable and profitable business.

In this episode, we discuss:

[02:13] Rebuilding with a Focus on Profitability

[05:46] Helping Others: The Birth of a Coaching Program

[07:21] Understanding Financial Strategy for Small Businesses

[09:54] The Role of a Contract CFO

[12:03] Tailored Financial Strategies for Different Business Sizes

[13:24] Reviewing Financials and Board Meetings

[13:52] Importance of Early Financial Planning

[14:24] Maximizing Business Value for Exit

[15:26] Creating a More Profitable Business

[17:05] Leveraging Margins and Operating Expenses

[18:14] Understanding the Inventory Genius Framework

[19:31] Dealing with Business Debt

[20:40] Common Mistakes and Solutions

Connect with Ciara:

Website: www.ciarastockeland.com 

Instagram: https://www.instagram.com/inventorygenius 

In this episode, I break down why Etsy ads may be losing you money and what I would do instead to blow up my Etsy shop in 2024!

In this episode, Charlotte Cantrell, an ads expert, shares her extensive knowledge on creating effective ad campaigns for e-commerce businesses, particularly Etsy shops. 

Charlotte discusses her journey into the world of ads, the importance of investing in ads only when a shop is scalable, and strategies for starting and optimizing ad campaigns. She emphasizes focusing on best-selling products and advised against prematurely jumping into ads or boosting posts without a proven product market fit. 

The conversation also covers the benefits of working with an agency versus DIY approaches, and practical tips for leveraging various ad formats and platforms to boost sales.

In this episode, we discuss:

[01:41] Charlotte's Journey into E-commerce and Ads

[04:52] When to Start Running Ads for Your Etsy Shop

[06:20] Effective Ad Strategies and Budgeting

[10:25] Choosing the Right Platform for Ads

[25:10] Optimizing Ad Content and Formats

[27:12] Success Stories and Lessons Learned

[30:26] Evaluating Ad Spend and Average Order Value

[33:01] DIY vs. Hiring an Agency for Ads

Connect with Charlotte: 

Website: www.Inspired-ads.com 

Instagram: https://www.instagram.com/inspired_ads/ 

📣 CLICK HERE TO GET THE LAST 3 TRENDS ➡️ https://etsy.dylanjahraus.com/our-6-winning-etsy-trends-for-6180-month-in-2024

In this episode, Dylan chats with branding expert Howard Lim, founder and CEO of How Creative where he shares his insights on transforming startups into multi-million-dollar companies through effective branding strategies. 

With over 30 years of experience, Howard discusses the crucial elements of branding, from strategy and identity to brand management. He emphasizes the importance of branding before marketing and provides practical tips for Etsy sellers to differentiate their products in a crowded market. 

Learn how to make your brand stand out and achieve sustainable growth with actionable steps and examples of successful rebranding projects.

In this episode, we discuss:

[01:26] Howard Lim's Journey: From Digital Age to Fortune 500

[03:35] The Essence of Branding: Strategy, Identity, and Management

[07:41] Case Study: Successful Rebranding of WSS

[14:02] Branding vs. Marketing: Key Differences and Priorities

[16:21] The Role of Personal Branding and Legacy Brands

[19:25] Evolving Your Brand: Annual Iterations and Core Values

[21:59] The Importance of Annual Product Assessments

[22:20] Bringing in Experts for Evaluations

[23:03] The Role of Advisors in Business

[23:51] Staying Relevant in a Changing Market

[25:43] The Value of Global Inspiration

[26:56] Common Branding Mistakes

[28:09] The Difference Between Generic and World-Class Brands

[31:45] Strategies for Scaling and Growing Your Brand

[36:06] The Branding Assessment Process

Connect with Howard: 

Website: https://www.howcreative.com/ 

LinkedIn: https://www.linkedin.com/in/howcreative/