The EU's new data rules, coming into force today, could spell the end of spam mail - that at least is the hope of the General Data Protection Regulation.

Manuela Saragosa speaks to Rachel Aldighieri, managing director of the Direct Marketing Association, which represents companies in the UK that send adverts directly to customers, while the BBC's John Lloyd takes a more satirical look at the issue of junk mail and why he wishes it came with free scone.

Plus Jeremy Daum of the Yale Law School in Beijing explains how China's data rules gives the state - rather than the individual - new powers, and why anyone who skips paying a fine should think twice before trying to buy a plane ticket.

(Picture: Diary reminder tab for the General Data Protection Regulation; Credit: SBphotos/Getty Images)