EP75: Calling all of our beauty gurus! You do not want to miss this episode. Please join me in my latest episode, where I welcome Eva Alexandridis, the co-founder of the esteemed skincare line 111Skin. In Eva’s inspiring journey to success, she shares what it was like growing up in communist Bulgaria to eventually co-founding a surgically-inspired skincare line in the USA with her husband, Dr. Yannis. This episode covers the unique aspects of 111Skin products, the challenges of starting a beauty brand and debunking beauty myths.

Eva delves into how she started her company and how you, too, can start an empire. She emphasizes the importance of passion, noting that starting a beauty brand requires genuine dedication and a full-time commitment. She stresses the importance of thinking about the consumer and creating products that enhance their lives.  

We are uncovering many secrets in this episode. Eva’s daily skincare routine, her hiring process at 111Skin, valuable insights into the beauty industry, the benefits of Cryogenics, and tips for entrepreneurs who want to make their mark. If you are interested in success, the beauty industry, and how to be a skincare baddie, then tune in. 

Episode highlights

Eva’s upbringing in communist Bulgaria 

Realizing what life has to offer 

Eva moving to the USA 

How Eva met her husband 

Establishing 111Skin

How 111Skin products are different 

Mask technology 

The early days of 111Skin

Influencers starting beauty brands 

Debunking beauty myths 

Eva’s skincare routine 

Balancing your skin with an essence 

Eva’s daily routine 

Cryogenics 

Qualities that 111Skin looks for when hiring 

Advice for Eva’s younger self 

Timestamps:

2:00- 8:00 | Eva’s upbringing in communist Bulgaria 

8:00- 11:00 | Moving to the USA

11:00- 17:10 | Eva meets her husband

17:10- 20:45 | The conception of the 111 Skin brand 

20:45- 27:15 | Creating the products for 111 Skin

27:15- 31:45 | Challenges, setbacks, and advice for starting a beauty brand 

31:45- 36:40 | Debunking beauty myths and advice for the best results 

36:40- 39:30 | Eva’s daily routine 

39:30- 47:30 | Burning questions for Eva

CONNECT WITH EVA:

111skin.com

https://www.instagram.com/eva111skin/ 

https://www.instagram.com/111skin/ 

CONNECT WITH KOKO:

https://www.instagram.com/kokobeaute/

https://www.tiktok.com/@kokobeaute

https://www.instagram.com/boujeebestfriend

https://boujeebestie.com 

https://m.youtube.com/@KokoBeaute