Julian Lehr (@lehrjulian) of Stripe joins Erik on this episode. He is the author of the blog post Signalling as a Service.

- The background of the post and why he wrote it.

- Signalling as a framework and his breakdown of the component parts.

- Why there is very little luxury software.

- How this intersects with Eugene Wei’s idea of status as a service.

- How monetization and signal amplification works in digital products.

- His requests for startups in the area.

- The next topics that he’s thinking about in the space.

- His thoughts on reputation and financial capital.

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