How to Scale a Video Business

Ever wonder if you're cut out to be an entrepreneur? EP #099 with Danny Lacey


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Danny Lacey is Founder and CEO of Stada Media, a fast-growing content marketing company servicing clients across the UK since 2014. A full-service marketing company working with brands of all sizes.

Here's a sneak peek at what you'll hear:

  • Danny rattles off the list of services his production company provides. (This takes some time because his production company offers a crapload of them! If you're wondering what a good add-on service or upsell for your video production could be... listen carefully at 3:20)


  • Why Danny's such a late bloomer in the video production business. - 5:00


  • Den and Danny (that rolls off the tongue nicely, doesn't it?) slide their jibs about the stigma that surrounds corporate videos.


  • The curious reason why Danny looks forward to shooting inherently "boring" corporate videos. Having to shoot a bunch of talking heads in front of a magnolia wall is like catnip for Danny.  - 8:50


  • Why most snobbish video makers are leaving a big bundle of money on the table. - 8:20


  • Danny's “secret sauce” for making videos so engaging that even folks who don't want to watch it can't look away! - 9:00


  • The surprising Christmas Eve phone call that dramatically changed Danny's business. (This unexpected phone call was a huge shot in the arm for Danny's business and took him from being a one-man-band working from his bedroom to becoming a serious business owner who works in a "real" office with his 9 employees. - 14:00)


  • Ever wonder if you're cut out to be an entrepreneur? Then do this test: ask yourself if you possess the two characteristics mentioned at 16:00. If you do have these two characteristics... congratulations... you've probably got the stuff!


  • A laughably simple recruitment "tool" that helps you know when to hire and who to hire. - 22:10


  • The case for journaling. If you're a business owner who would rather gargle battery acid than write... you may change your tune after you hear this... - 25:50


  • The REAL rich dad revealed! Den talks about the man who the popular Rich Dad Poor Dad book was based on, and why you should care. 26:30


  • A secret way of using an ordinary chair to increase your IQ and decision making. - 27:10

Support the show

Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com




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How to Scale a Video BusinessBy Den Lennie

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