Jason Russell is a creative director powerhouse and the visionary behind viral videos for Invisible Children’s KONY 2012 which amassed a staggering 103 million views on YouTube, and charity: water, which skyrocketed their monthly donors from 800 to over 80,000.

During our conversation today, Jason gets into the nitty gritty of his video creation process, including the key components that make up a piece of content to inspire action. We also debunk the myths about video length and how to be really creative with your marketing and media budget. It was an honor for me to host this conversation - let’s go!

Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.

Resources & Links

FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP!

Follow Jason at his agency, Broomstick Engine, where he partners with brands and organizations to tell their story and learn more about his children’s book, A Little Radical. Want to work with Jason? Email him at [email protected]. 

Watch Invisible Children’s viral KONY 2012 campaign video, The Spring, a charity: water story, and Preemptive Love’s Love Anyway.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

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