In this episode of Empire, Camilla McFarland and Avery Akkineni discuss how the world's biggest brands will leverage Web3. Nike, Starbucks, Gucci and many others are already starting to build in crypto, and soon, every brand will have a Web3 strategy. Camilla and Avery explore how brands can leverage Web3 to build customer loyalty, customize user experiences and cater to a digitally-native community. This is one of my favorite episodes yet - it's stable stakes for anyone looking to build or grow a brand!

- -

Timestamps:

(00:00) Introduction

(00:36) Defining the Web3 opportunity

(09:15) Why will brands embrace Web3?

(28:50) Blockworks Research

(30:21) How will brands participate?

(42:39) How NFTs enable tailored user experiences

(48:22) The Tech Stack: EVM dominance

(1:05:06) The 5 to 10 year vision

- -

Follow Camilla: https://twitter.com/camillionaire_m

Follow Avery: https://twitter.com/avery_akkineni

Follow Jason: https://twitter.com/JasonYanowitz

Follow Santi: https://twitter.com/santiagoroel

Follow Empire: https://twitter.com/theempirepod

Subscribe on YouTube: https://tinyurl.com/4fdhhb2j

Subscribe on Apple: https://tinyurl.com/mv4frfv7

Subscribe on Spotify: https://tinyurl.com/wbaypprw

Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/

- -

Resources

Vanyer3

https://vayner3.com/

Mojito

https://mojito.xyz/

- -

Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.