A tragedy near-miss turned this healthcare professional into an entrepreneur. Her toddler was crying, but no sound was coming out: a clear sign of choking for any medical professional. Felicia Jackson's nightmare scenario inspired a product that is literally saving lives: CPR Wrap.

Host, Andrea Marquez explores the backstory and journey of Felicia’s invention, what led her to audition to Buy it Now, and how that experience (and the $20,000 cash prize) will take her business to new heights. While featured guest, Jamie Siminoff, founder and inventor of RING, points out key lessons you can takeaway from Felicia's pitch. You can watch CPR Wrap's episode on the Buy it Now show titled: The Panel Gets Dirty.

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. 

In this episode, you'll discover: 

(00:21) How Prime Video's Buy It Now show works, the stakes involved, and just how difficult it is to convince an audience of 100 to buy your product. 

(04:02) The backstory of how Jamie Siminoff created the Ring app, and why shows like Buy it Now can be life-changing for entreprenuers. 

(06:41) What made CPR Wrap a unique and essential product. 

(08:03) The moment that changed Felicia’s life trajectory. A moment that could have been fatal, and propelled her to dream up CPR Wrap. 

(11:07) How Felicia quit her job in secret to create CPR Wrap, a risk she says was inevitable. Thankfully her husband was fully committed at that point, too. 

(12:13) Why having a strong support system and community is paramount to being successful. 

(14:55) What stage Felicia's business was at when she decided to send in an audition to the Buy it Now show.

(15:57) How Felicia spent countless hours practicing her show-day pitch. 

(18:43) Jamie's first impression and feedback of CPR Wrap.

(23:00) Felicia's reaction to winning and how she's planning on spending her cash prize.

(25:04) Jamie, Andrea, and Felicia share some actionable takeaways that you can use to take your business to the next level!