Dave Hamilton and Shannon Jean open episode 634 of the Business Brain podcast by sharing personal updates and diving into a frustrating customer service story from Shannon. He explains his negative experience with Bluehost, a company he used for domain management. After being hacked and receiving poor support with constant upselling, he moved his sites elsewhere but left domains with Bluehost, which later caused major DNS issues. Bluehost reset his DNS records after ending his hosting plan, leaving his business offline for days and requiring a tedious domain transfer process. Dave empathizes and recommends Cloudflare as a better DNS and registrar solution.

The conversation transitions into a key business principle: everyone is a customer — not just those who buy from you. They emphasize that employees, suppliers, vendors, attorneys, accountants, and delivery drivers should all be treated with the same attention and care as paying customers. Building good relationships and being kind leads to better service, loyalty, and faster support when needed. Shannon encourages business owners to show appreciation, stay in regular communication, and make positive impacts on everyone around them. They close by urging listeners to adopt this mindset and share their experiences.

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