Happy Wednesday! We hope your EIConcentration is feeling sharp as we dive into our conversation about a trend where boredom is the goal.

In a piece for The New York Times, called “They Want to Influence You to Do…Nothing’’ Alexander Nazaryan explores how boredom is the “unlikely star of a social media fad that has young people doing… absolutely nothing.” The rules? No screens, no talking, no music, no food, no games and no napping for a fixed amount of time. The point? Apparently to improve your attention span and break your addiction to scrolling on social media. 

And many people claim that it works, that after completing their challenge they feel energised, focused, creative and free. But there’s some skepticism too, mostly about the fact that so many of the people doing this are also filming it and posting it online. Can you really be that serious about fixing the impacts of too much internet if you’re still doing everything for the internet?

Thank you so much for all of your opinions and takes on this topic, we love being in conversation with you all.

O, R, B xx

The Guardian - Friction-maxxing: could less convenience lead to much more happiness?

Observer - How knitting became my scrolling antidote

NY Times - They Want To Influence You to Do... Nothing

Harvard Business Review - You Need to Be Bored. Here's Why.

The Guardian - Why it's good to be bored

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