As a cognitive device, STORY is so woven into our language and thought process that it is inextricable. Since thought is at the heart of one's life experience, it's your stories—the ones you tell yourself habitually, for days, weeks, months, years, and even decades, that either move you closer to your goals and ideals or tragically, push them further away. Building upon his prior works and leaning upon advanced theories of thought and meta-cognition, Grunburg produces an epic finale and at the same time, introduces an innovative and simplified behaviour change model already impacting the coaching and behaviour change professions. Find Martin here: https://thehabitfactor.com