Today, I wanted to share an episode I recorded for Charlie Pesti, the logistics PR extraordinaire. Moderated by John Monarch, the discussion centers around how freight companies are managing their 2024 marketing budgets. Panelists include Steve Bonadio, VP of Global Marketing at Tive Inc., Clara Flaherty, Co-Founder and Head of Growth at CarrierSource, and Gemma Fiorentino, CEO of Consono, and myself. Together, we provide a comprehensive analysis of the latest market report, surveying decision-makers in marketing within the supply chain and logistics industry.

Brand new episodes of  Everything Is Logistics will be dropping in late January with all new guests and podcast partnerships. Until then, I hope y'all enjoy this one and find it valuable.

LINK:

• Market Report: What Is Shaping PR & Marketing Budget Conversations for 2024?

WATCH THE FULL EPISODE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

This episode features Beth Potratz, founder and CEO of Drive My Way, discussing driver recruiting, retention, and helping drivers find fulfilling jobs. She explains what drivers want today, and how carriers can better communicate with and support drivers through feedback loops. Providing valuable perspectives on improving the driver experience, she also discusses personalized recruiting platforms and nurturing driver relationships.

LINKS:

• Beth Potratz LinkedIn
• Drive My Way Website

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

In this episode, we're covering one of the more fascinating topics in all of supply chain - crime, fraud, and disasters. Grace Sharkey also makes her debut in the best of compilation because we cover cargo crime in each one of our monthly episodes. Meanwhile, the other portion of this compilation revolves around Disaster Logistics - where we have some of the best and brightest in logistics trying to optimize recovery efforts during some extremely challenging situations.

These episodes will play in order of how I think they will be the most valuable to you, the listener, but if you want to jump to a specific part, I've got each episode time-stamped as well as the link back to the original episode - which has some handy show links and ways to get in touch with the guest or topic from that episode.

Lastly, thank you so much for the support you've given this show during our first year of going fully independent. While these "best ofs" are airing, I'll be finalizing the first part of 2024's content plan with tons of new content on the way.

Until then, enjoy and I hope you find this episode helpful....

LINKS:

• Freight Friends: Previewing F3, Logistics Girlie, Cargo Crime Uptick, and Logistics of Tinned Fish
• The Fascinating and Frustrating Aspects of Cargo Crime
• Building Internet Connections in Extreme Environments
• The Disaster Logistics Going On In Turkey and Syria
• Logistics in Disaster Response: Getting Supplies Where They're Needed Most

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

It's that time of the year when the days between Thanksgiving and the New Year feel like one giant blur. But it's also a time to think about the things you want to get done in 2024. So what better way to get a handle on what to be thinking about than a mega episode of this year's best shows? 

In this episode, we're highlighting the creators in freight that appeared on the pod in 2023. Freight creators have grown tremendously since COVID and I firmly believe that we are still only scratching the surface of the content to be covered in this industry. 

Titans like Kevin Rutherford and Mike Lombard are noticeably missing from this episode, but that's because you can find them in the Trucking edition of our best-of series. But for this one, you'll get the likes of Joe Lynch, Rahmel Wattley, Matthew Leffler, Reed Loustalot, and Kevin Lawton. 

These episodes will play in order of how I think they will be the most valuable to you, the listener, but if you want to jump to a specific part, I've got each episode time-stamped as well as the link back to the original episode - which has some handy show links and ways to get in touch with the guest or topic from that episode. 

Lastly, thank you so much for the support you've given this show during our first year of going fully independent. While these "best ofs" are airing, I'll be finalizing the first part of 2024's content plan with tons of new content on the way. 

Until then, enjoy and I hope you find this episode helpful....

EPISODES:

• The State of Logistics Podcasting with Joe Lynch
• Building Truck N Hustle to 144k Subscribers with Rahmel Wattley
• Armchair Attorney Breaks Down Convoy and TQL Freight Drama
• The Origin of Please Advise Hats and Discord Communities with Reed Loustalot
• Warehousing Trends and Podcast Marketing with Kevin Lawton

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

This episode explores the insights and expertise of Jason Burns, an industry expert and president of the Customized Logistics and Delivery Association (CLDA). Learn about the final mile logistics industry, the CLDA, their upcoming conference, and how the last mile keeps the wheels of commerce moving. The discussion provides valuable details about the CLDA's Final Mile Forum event happening in February 2024.

LINKS:

• CLDA Website
• CLDA’s FMF (Use code DD200 for a $200 discount off your cart total for the event.)

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

It's that time of the year when the days between Thanksgiving and the New Year feels like one giant blur. But it's also a time to think about the things you want to get done in 2024. So what better way to get a handle on what to be thinking about than a mega episode of this year's best shows? 

In this episode, we're covering the top brokerage episodes with guests that serve a variety of roles from freight agents and founders up to the C-suite with episodes covering technology, social media, challenging freight, and leaving a big brokerage. 

these episodes will play in order of how I think they will be the most valuable to you, the listener, but if you want to jump to a specific part, I've got each episode time-stamped as well as the link back to the original episode--which has some handy show links and ways to get in touch with the guest or topic from that episode. 

lastly thank you so much for the support you've given this show during our first year of going fully independent. while these best-of's are airing, I'll be finalizing the first part of 2024's content plan with tons of new content on the way. 

Until then, enjoy and I hope you find this episode helpful....

LINKS:

• The Freight Agent Trenches with Steve Burroughs
• Building a TMS for Freight Brokers with Tai Software
• Using Social Media to Grow Your Brokerage and Personal Brand with Shay Dixon
• The Challenging Freight with SiLo Logistics
• CRM for Freight Brokerages That Your Team Will Love
• Lessons from 15 Years at TQL with Chris Fields

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

It's that time of the year when the days between Thanksgiving and the New Year feel like one giant blur. But it's also a time to think about the things you want to get done in 2024. So what better way to get a handle on what to be thinking about than a mega episode of this year's best shows?

In this episode, we're covering the trucking segment with heavy hitters who don't shy away from opinions on topics like health, driver recruiting, technology, and what carriers can learn from Yellow's bankruptcy.

These episodes will play in order of how I think they will be the most valuable to you, the listener, but if you want to jump to a specific part, I've got each episode time-stamped as well as the link back to the original episode — which has some handy show links and ways to get in touch with the guest or topic from that episode.

Lastly thank you so much for the support you've given this show during our first year of going fully independent. While these "best of" episodes are airing, I'll be finalizing the first part of 2024's content plan with tons of new content on the way.

Until then, enjoy and I hope you find this episode helpful....

LINKS:

• What freight companies can learn from the Yellow bankruptcy with Adam Wingfield
• Trucking's Biggest Problems and How to Solve Them with Mike Lombard
• From Wheels to Wellness: Kevin Rutherford’s Take on the Trucking Industry
• The Trucker Tools Vision with CEO Kary Jablonski

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

The holiday season is a blurry time of year when we start to think about goals for the new year. This mega episode compiles the year's best freight marketing podcasts to grasp industry trends, how AI is disrupting workflows, and measuring ROI. Curated episodes play in order of value but are time-stamped to jump around. Thank you for supporting this independent podcast in its first year. While these best-of episodes air, 2024’s content calendar will be finalized with lots of new freight marketing wisdom on the way.

LINKS:

• How to Start Incorporating AI In Your Work and Creating 'Why Buy' Cold Email Campaigns
• Two AI Tools That Save Me Hours Every Week
• Freight Marketing and Sales Strategies to Close Out 2023
• The Math of Logistics Marketing with Kara Brown
• Marketing Playbook for 3PLs and Carriers in 2024

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

Grace Sharkey and Blythe Brumleve are back with another episode of Freight Friends! This time the duo dish on freight tech innovations, the top 25 freight tech companies, Elon Musk telling off Disney's CEO, and being a woman in the male-dominated freight industry. They also discuss unsanitary makeup return practices at retailers like TJ Maxx and how global shipping mishaps have scattered toys and phones across beaches for decades. Their candid debates and insights on pressing industry topics make this a lively, informative listen.

LINKS:

• Grace’s Linktree
• FreightWaves' Top 25 List
• Video: Disney's Iger Clashes with Elon Musk
• Freight Caviar: Being a Woman in Freight
• Sports Illustrated caught using AI talent
• Used Makeup Returns
• Coffee spill: Thousands of coffee cans wash up in Indialantic
• Millions of LEGO pieces lost at sea
• Book - Adrift: The Curious Tale of the Lego Lost at Sea

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

In this interview, Mike Zayonc, co-founder of Kodif, discusses how AI can transform customer support in freight through automation to improve productivity. He explains how his company's CX and Support automation platform's AI tools increase productivity by 40% by deflecting repetitive requests and resolving issues instantly. Mike also shares advice on preparing data now through APIs and recording calls to leverage AI in the future when it becomes more accurate than humans for automating workflows.

LINKS:

• Kodif Website
• Plug and Play Website
• Mike's LinkedIn 

LISTEN TO THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.