I’ve been a podcaster since 2014 but when I launched a new show in November of 2020—I took some very different steps after years of in~the~trenches knowledge. 

Check out everything I learned and the strategy behind these decisions so it can help you along your podcasting journey. 

Things You’ll Learn In This Episode: 

• Finding the content you already got
• Uploading strategically before sharing with friends and family
• Submitting your podcast to all of the available (and free!) directories
• How to tell if a guest is a good fit for your audience
• The tools I use to record and edit my show
• Why clips for social media are so important

Links from the show: 

• Camtasia video/audio editing software
• Mecca tha Marvelous (custom beats/intro music for your show)
• Camtasia tutorials on YouTube
• Kaptioned video captioning app for iOS

Not mentioned in the show but still pretty rad: 

• The pod was recently ranked #11 out of FeedSpot’s Top 30 Freight Podcasts. 
• Host Blythe Brumleve was named as “Top 7 Inspiring B2B Women to Follow on LinkedIn”

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Where to Find Digital Dispatch & Blythe:  

• Linkedin
• YouTube
• Instagram
• Pinterest
• TikTok
• Digital Dispatch website

Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. 

The Attention Economy has always been powered by influencers but with new social media platforms giving the older ones a run for their money, we can start to see how that attention is evolving. 

In this show, I’m breaking down the latest storylines from the major players, which new sites you should be paying attention to, and how to leverage these moves in your business and marketing plans. 

All this plus Linkedin’s new Marketplaces platform, Google’s penalty to non-mobile websites, and a marketing tip from Chippendales dancers!

Links From The Show: 

• Linkedin’s Marketplaces to compete with Fiverr/Upwork
• Google Penalties Coming In May (from Transport Topics)
• Google’s 3rd Party Cookies Going Away 
• Snapchat Earnings Report
• Dispo: Instagram’s Newest Competitor 
• Gimlet’s new show: Welcome To Your Fantasy: Chippendales Story

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Where to Find Digital Dispatch & Blythe:  

• Linkedin
• YouTube
• Instagram
• Pinterest
• TikTok
• Digital Dispatch website

Digital marketing courses for the logistics industry:  Freight School Playbook 

Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. 

From the seasoned vet to the rookie--we all have experienced some kind of fear when it comes to our creative content. 

And it's perfectly natural. 

On this show, Kyle MacNaught of Freight+ and I discuss the top four fears when it comes to creating content and how to push through them. Doing so will have you on that pathway to success in helping your customers and leads better understand the value you can provide to them.

Links From The Show:

• How Freight Companies Can Build Their Own In-House Content Teams
• Logistics Companies and Influencers Crushing the Content Game
• Freightwaves Sales and Marketing Event

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Where to Find Digital Dispatch & Blythe:  

• Linkedin
• YouTube
• Instagram
• Pinterest
• TikTok
• Digital Dispatch website

Digital marketing courses for the logistics industry:  Freight School Playbook 

Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. 

Eric over at Specialized Logistics is like a lot of 3PLs--they launched a website within the last few years, shot a few videos, and even tried their hand at some social media advertising. 

But after spending more than $5,000, they honestly didn't see much from any of those efforts. And I can speak from personal experience that THAT feeling can be realllllllly demoralizing. 

Now flash forward a bit and Eric ended up reaching out to book a call with me, where we got to talk about: 

• Setting up your website flow before you invest in content or advertising
• Finding the time to create content and managing it within the daily business operations
• Tackling SEO even if you're not a big company
• How to know where to spend your marketing budget and efforts
• Brainstorming what to talk about on social media AKA where your audience is already hanging out

Listen in on my complimentary consulting call with Eric for this new AMA series as we address some of the struggles for 3PLs as they're looking to attract new customers, recruit drivers, and run their business without completely losing a good work/life balance.

SUBMIT YOUR AMA QUESTION→ https://digitaldispatch.io/podcast/


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Where to Find Digital Dispatch & Blythe:  

• Linkedin
• YouTube
• Instagram
• Pinterest
• TikTok
• Digital Dispatch website

Freight School Playbook Courses:

• Crafting Your Content Marketing Plan
• Managing Your Content Distribution Plan
• Creating an Internal Video or Podcast

Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. 

Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death.

In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience.

In this interview, Aaron explains why a brand-first approach is intentional on their part, the perceived ROI of podcasting, the power of the internet for freight sales, and avoiding the pre-post purgatory before publishing your own content.

What You'll Learn In This Episode:

• Balancing industry talk and watercooler conversations in your marketing
• Aaron's experience as a podcaster before he joined PDQ America
• Avoiding the pre-post purgatory of publishing new content
• How the Trucking for Millennials podcast got started
• How podcasting has affected the company's operations and elevated their internal staff
• The power of the internet and how it can help sales with their research
• Things Aaron hates: Linkedin post tagging, messenger bots

Where to Find Aaron's Work:

• Instagram
• Facebook
• LinkedIn
• Trucking for Millennials podcast
• Strong Com podcast

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Where to Find Digital Dispatch & Blythe:  

• Linkedin
• YouTube
• Instagram
• Pinterest
• TikTok
• Digital Dispatch website

Freight School Playbook Courses:

• Crafting Your Content Marketing Plan
• Managing Your Content Distribution Plan
• Creating an Internal Video or Podcast

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. 

Kyle Taylor is an on-air talent with the Freightwaves Sonar team but after wanting to try his hand in other content areas, he decided to start a separate podcast. Listen in on my chat with Kyle as we discuss show formats, distributing your content to social media, Linkedin annoyances, whether to go niche or go big and so much more.  

Best part about this episode is that this is a very candid conversation from two folks who are in the trenches of creating content on a consistent basis. So if you’re thinking about getting started in the world of podcasting or want some fresh content ideas, this is the episode for you. 

Check out Kyle’s new(ish) podcast, Real Sales, here: 

• Spotify
• Apple

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Where to Find Digital Dispatch & Blythe:  

• Linkedin
• YouTube
• Instagram
• Pinterest
• TikTok
• Digital Dispatch website

Freight School Playbook Courses:

• Crafting Your Content Marketing Plan
• Managing Your Content Distribution Plan
• Creating an Internal Video or Podcast

Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. 

The Freightwaves Sales and Marketing Summit was held last week and for the folks that couldn't watch the entire day of content, I'm coming in with some of my biggest takeaways from the day and where you can watch some of my favorite interviews and fireside chats (including the one I cohosted!) which are all linked below in the show notes.

Also in this week's show is a chat with Eric Rodriguez who's the CEO and co-founder of SaaS-based solution VendorFlow who helps streamline the RFQ process on the spot rate market between shippers, carriers, and brokers so you can quote, ship, and communicate value quickly.


Where to find Vendorflow: 

• Website
• Linkedin (where they post those rad workplace confessionals)

Links from the show: 

• The Best Content In Logistics (for your own inspo)
• Freight Marketing Fears
• Figure out your marketing/sales process before you purchase that software
• Craig Fuller and Joe Pullizzi 
• Hope White Interview
• The Importance of The Right Leads
• Trey Griggs and George Abernathy

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Where to Find Digital Dispatch & Blythe:  

• Linkedin
• YouTube
• Instagram
• Pinterest
• TikTok
• Digital Dispatch website

Freight School Playbook Courses:

• Crafting Your Content Marketing Plan
• Managing Your Content Distribution Plan
• Creating an Internal Video or Podcast

Got something

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. 

Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier.

So what are the options where you can still have content on your website and social channels that talk about all the cool things your company is doing that is also cost-effective? I'm about to break it down for you in this show of the tips I've used over the years and still do to this day. Not only for clients but for content like what you find on this podcast.

Also in the show is an interview with Kyle MacNaught, Director of Marketing at Freight Plus, with how he's building and managing his own internal content team using an iPhone and a cheap mic.


Links from the show: 

• The Best Content In Logistics (for your own inspo)
• Freight+ Director of Marketing, Kyle MacNaught
• Freightwaves Sales and Marketing Virtual Conference 

Courses Mentioned During the Show: 

• Crafting Your Content Marketing Plan
• Managing Your Content Distribution Plan
• Creating an Internal Video or Podcast
  
  
  

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Where to Find Digital Dispatch & Blythe:  

• Linkedin
• YouTube
• Instagram
• Pinterest
• TikTok
• Digital Dispatch website

Digital marketing courses for the logistics industry:  Freight School Playbook 

Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch w

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. 

Do you have email marketing on your to-do list? Or do you plan to set up some time to properly segment your emails knowing full-well you'll never actually get to it?

*feels seen*

Yeah--I'm right there with you. But it's that time of the year for prioritizing our new marketing efforts therefore consider this as your sign that email NEEDS to be at the top of that list.

Your website and email list are the only two pieces of digital real estate that you'll ever own so in this episode, let's break down some mistakes made by some of the bigger companies along with a funny story of how Kevin Hill got kicked off Mailchimp for some sneaky sending techniques. Hey, remember, as a digital marketer, if you're not experimenting, you're not trying.

Also listed in the show is a big request for the folks using the marketing and sales tools inside of a TMS. I'm looking for users who have tested out their TMS digital marketing and sales tools so if you fit that bill, fill out the podcast contact form on my website to tell me about your experience along with any tips (or cautions) you use the audience deserves to know. 

Where to Find Digital Dispatch & Blythe:  

• Linkedin
• YouTube
• Instagram
• Pinterest
• TikTok
• Digital Dispatch website

Digital marketing courses for the logistics industry:  Freight School Playbook 

Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. 

Content marketing is always teaching us new tricks. 

This is why I wanted to share with you two segments from my recent co-hosting duties on Freightwaves' Put That Coffee Down. 

We talk about the Barstool Fund that's raising millions of dollars for small businesses and YouTuber Mr. Beast starting (and selling out) his own burger chain. But the lessons learned in these two examples address four fears most businesses have before they start creating videos and podcasts. 

Those fears usually are: 

• fear of failure
• metrics they can’t prove
• lack of talent
• unnecessary quality standards

By using influences from outside of the logistics industry, we can start to empower our teams to ditch the marketing metrics that no longer work and experiment with new creative content posted to where their target audience is already hanging out.


Links from the show: 

• Donate to the Barstool Fund
• The story behind YouTuber Mr. Beast and his burger launch

Where to Find Digital Dispatch & Blythe:  

• Linkedin
• YouTube
• Instagram
• Pinterest
• TikTok
• Digital Dispatch website

Digital marketing courses for the logistics industry:  Freight School Playbook 

Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.