Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 7.

In this episode, we dive into a rich discussion about navigating personal vs. business branding in a rapidly changing social media landscape. I share practical examples and talk about why the individual piece of content is king in today’s environment, offering tips for leveraging platforms like TikTok and LinkedIn effectively. Plus, I tackle strategies for local businesses, scaling content, and building a lasting brand amidst fierce competition.

One highlight? How small businesses can make a big impact with creative local ads and unscalable moves—like community dinners or hyper-focused social campaigns. I also touch on organic vs. paid strategies and why storytelling will always trump tactics.

I hope you enjoy this look back at one of our most impactful episodes of the year. Let’s keep the momentum going into 2025!