March 11, 2022

Expert Interview Tactics for Market Research

28 minutes

While you might be comfortable with the concept: NIHITO (nothing important happens in the office), getting the most out of market visits is challenging. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Joy McCaffrey, product manager at LeaseQuery about her systematic approach to market research.

They discuss:

How to leverage an interview questions library

Capturing quantitative data and qualitative data by utilizing both open-ended and close-ended questions

How to schedule time with customers, non-customers, users and executives

Effective ways to present insights to leadership

Additional Resources

There is a new course update to Market.

This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.

Learn More

And, the newest course, Insight, provides you with a grounded and actionable approach to incorporating data into product practices and decisions.

Learn More

...more

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By Pragmatic Institute

4.7

2828 ratings

March 11, 2022

Expert Interview Tactics for Market Research

28 minutes

They discuss:

How to leverage an interview questions library

Capturing quantitative data and qualitative data by utilizing both open-ended and close-ended questions

How to schedule time with customers, non-customers, users and executives

Effective ways to present insights to leadership

Additional Resources

There is a new course update to Market.

This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.

Learn More

And, the newest course, Insight, provides you with a grounded and actionable approach to incorporating data into product practices and decisions.

Learn More

...more