This Part 2 of a 2 part series featuring Celia Fleischaker, Chief Marketing Officer at PROS, an AI-based platform that helps people and companies outperform by enabling smarter personalization in the digital economy. In this episode, we explore diversity & inclusion and dive deep into the building blocks for digital trust.
Employment in science, technology, engineering and math (STEM) occupations has grown 79% since 1990, from 9.7 million to 17.3 million, outpacing overall U.S. job growth. There’s no single standard for which jobs count as STEM, and this may contribute to a number of misperceptions about who works in STEM and the difference that having a STEM-related degree can make in workers’ pocketbooks.Research published by the National Center for Women and IT describes how women remain highly underrepresented in software engineering, whereby:
One of the biggest offenders of unconscious bias is assessing for “culture fit.” unconscious biases are the underlying attitudes and stereotypes people associate with a person or groups of people. We discuss Celia's journey as a woman in technology, her leap past the “broken rung” and how the tech industry and STEM fields can do a better job to promote gender equity and inclusivity of underrepresented people in the workplace.
Online presence and your digital footprint can be a conduit for connecting with customers, associates, and partners. Building trust in a digital age is becoming increasingly important. As we continue to navigate COVID and digital transformation, while pivoting to digital everything - in the workplace, virtual events, engaging across social media - what is digital trust and why does it matter? Accenture defines digital trust as a widely accepted belief that a brand is reliable, capable, safe, transparent, and truthful in its digital practices. Digital trust is difficult to build, but startlingly easy to lose. This makes it a key differentiator in the digital economy. We explore how companies build trust in this digital era with customers and partners using data, insights, personalization, and consistency cross-channel.
To learn more about PROS, visit https://pros.com/
To learn more about Celia, visit https://www.linkedin.com/in/celiafleischaker/
Find us, connect, and explore at https://www.supplychainrevolution.com/
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By SupplyChainQueen
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This Part 2 of a 2 part series featuring Celia Fleischaker, Chief Marketing Officer at PROS, an AI-based platform that helps people and companies outperform by enabling smarter personalization in the digital economy. In this episode, we explore diversity & inclusion and dive deep into the building blocks for digital trust.
Employment in science, technology, engineering and math (STEM) occupations has grown 79% since 1990, from 9.7 million to 17.3 million, outpacing overall U.S. job growth. There’s no single standard for which jobs count as STEM, and this may contribute to a number of misperceptions about who works in STEM and the difference that having a STEM-related degree can make in workers’ pocketbooks.Research published by the National Center for Women and IT describes how women remain highly underrepresented in software engineering, whereby:
One of the biggest offenders of unconscious bias is assessing for “culture fit.” unconscious biases are the underlying attitudes and stereotypes people associate with a person or groups of people. We discuss Celia's journey as a woman in technology, her leap past the “broken rung” and how the tech industry and STEM fields can do a better job to promote gender equity and inclusivity of underrepresented people in the workplace.
Online presence and your digital footprint can be a conduit for connecting with customers, associates, and partners. Building trust in a digital age is becoming increasingly important. As we continue to navigate COVID and digital transformation, while pivoting to digital everything - in the workplace, virtual events, engaging across social media - what is digital trust and why does it matter? Accenture defines digital trust as a widely accepted belief that a brand is reliable, capable, safe, transparent, and truthful in its digital practices. Digital trust is difficult to build, but startlingly easy to lose. This makes it a key differentiator in the digital economy. We explore how companies build trust in this digital era with customers and partners using data, insights, personalization, and consistency cross-channel.
To learn more about PROS, visit https://pros.com/
To learn more about Celia, visit https://www.linkedin.com/in/celiafleischaker/
Find us, connect, and explore at https://www.supplychainrevolution.com/
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