“The thing is, you kind of have to find your groove there. It doesn't happen just overnight.” - Stephen Pope
 

The finer details of this episode 

• Which marketing channel should you consider for your firm? 
• Understanding your audience and making sure you have a clear message
• The concept of virality and creating content that resonates 
• All about TikTok and the impact of social media and video marketing 

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - cpa@summitcpa.net
• SGPLabs - www.sgplabs.com/