What comes to mind when you consider the phrase, “Truth in art?” Do you think of artists who have a bold message in their artwork or do you think of more subtle approaches? It was my pleasure to speak with the artist, Vincent Giarrano. Vincent received his BFA from the State University of New York at Buffalo and his MFA from Syracuse University. In our conversation, we touched on the vital role of truth in art and how that concept has shaped him as an artist. We also discussed what it means to leave a legacy, how writing can fuel the creative process, what it looks like to create a business plan, and much more. I know that artists like you will enjoy hearing from Vincent’s wonderful perspective.

How writing can fuel the creative process.

Does writing play a role in your creative process? If not, have you ever considered taking up the practice of writing? I’ve seen writing impact my artwork over the years, so I love taking the opportunity to explore this important practice with my peers. Vincent Giarrano also enjoys the practice of writing; he says that writing helped him as he transitioned from his work in illustration to fine art. He also credits his writing for helping him work out ideas for various projects, staying focused and organized, and with his research. If writing doesn’t help you in the ways that it has helped Vincent, what is it that fuels your creative process?

Leaving a legacy.

When you think about your legacy as an artist, what is it that you want to be known for? Do you want to be known for your excellent technique? Your innovative style? Your bold message? Or do you want to be known for something completely different? After surveying the landscape of the art world, Vincent Giarrano yearned to create art that communicated truth and sincerity. Vincent isn’t after complexity for complexity’s sake; he wants to produce a body of work that is true to his convictions. Make sure to check out images of Vincent’s artwork located at the end of this post.

Building a business plan. 

Let’s face it as a community; artists aren’t known for their business acumen. How have you fared when it comes to the business side of your art career? Have you found certain practices and strategies that have helped you succeed? For artist Vincent Giarrano, it all came down to taking the time to develop a business plan. In this particular area, Vincent says that he approached building his business plan logically. Step by step, he thought through how he’d promote his artwork, how he’d sell it, who his ideal customers were, and what level of craftsmanship he’d need to commit to. While this process wasn’t easy for Vincent, looking back, he is glad that he took the time to put together a cohesive plan.

The challenge of pricing your artwork.

It is the dreaded decision that every artist has to face, what price to place on your art. Do you still struggle with this aspect of your career? Some artists figure out this aspect of their business easily while some struggle for an extended period. According to Vincent Giarrano, the best practice is to take a look at the marketpla

Do you spend more time thinking about making art than actually making it? Start things you never finish? Make work and then stack it against the wall, facing inward, so you don't have to look at it?

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