In this episode:

This week, the Nosh and BevNET team gear up for Natural Products Expo West, the so-called Super Bowl of the packaged food and beverage industry. With a special appearance for BevNET Editor-In-Chief Jeff Klineman, the group discusses their various strategies for the big show. What's the best attack plan for hitting all the booths on a show planner? What items should (or should not) make it into an Expo backpack to stay prepared for long days on the floor? Learn how to keep an eye out for good "Expo Etiquette" and why you might spot a BevNET or Nosh team member interviewing this year's celebrity-du-jour.

Show Highlights:

0:35 - Nosh managing editor Monica Watrous asks Editor-In-Chief Jeff Klineman how he prepares for Expo West. Senior reporters Brad Avery and Lukas Southard chime in on how they are planning for efficient trips to the Anaheim Convention Center.

6:30 - Jeff outlines helpful hacks for exhibiting brands seeking to capture a buyer's attention on the show floor and why building pirate ship crow's nests for spotting important people is frowned upon.

9:15 - Brad reflects on his celebrity interviews at previous Expos, including a particularly memorable conversation with a pop star about apple cider vinegar.

11:30 - Jeff, Brad, Monica and Lukas each share the trends they are watching at Expo West.

About the CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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