Fredrik Öst is Founder and Creative Director of Stockholm agency Snask. Snask makes bold, frank, outspoken work. This is why I've had a crush on them for two years, which was nine years into their existence.

We discuss:

- Fredrik's philosophy on what makes good work

- The importance of extremes

- How frankness doesn't work in all cultures

- The importance of side projects

- The beauty of making mistakes

- Fredrik's time in the military

- Fredrik's experience as a Korean adoptee in Sweden

- The importance of manifestos

You can find Snask at http://www.snask.com/ and https://www.instagram.com/snasksthlm/.

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