App Marketing by App Masters

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Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels. 

Topics Covered:

  • 01:25 - How iOS 14.5 impacts mobile advertising 
  • 03:24 - How many users are opting in or out to be tracked 
  • 05:04 - How are you adjusting your ad spend, reporting or optimization based on iOS 14.5 
  • 09:51 - How to target Facebook Ads for hypercasual games 
  • 13:38 - How to structure your campaign for game installs 
  • 19:59 - Happy Pet App Audit 
  • 32:49 - What metrics do you use to decide if a campaign is considered a success 
  • 33:55 - What is the average CPI 
  • 37:38 - Facebook Ad vs Google Ads 
  • 40:36 - Outfit Tracker App Audit 
  • 51:58 - Do you report all sales to Facebook? 
  • 52:14 - How does Facebook AAA base their targeting? 
  • 54:49 - When it comes to ad assets what's best? 
  • 55:51 - Lyricster App Audit 
  • You can watch this video: http://youtu.be/jMoC1NYI1aE

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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    Get your app audited: http://www.appmasters.com/audit

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    SPONSORS

    B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

    CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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    Twitter: @stevepyoung
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    App Marketing by App MastersBy Steve Young

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