Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard.

It is the UK’s number one Boutique Ad Agency for Women’s fashion, beauty and homeware!

She shares how to improve sales and recruit better quality customers using her proven strategy that focuses on capturing emails rather than directly driving sales.

 In this episode we discuss:

• Sourcing email addresses 
• Lead gen ads
• Optimising copy and creative
• Converting leads
• … and how to stay creative in the wake of AI

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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