Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies for improving your Facebook Ads performance that are working right now.   In this episode we discuss:<ul><li class="tdfocus-1686928098315">Optimising Facebook ads - what's working now</li><li>‘Training’ the algorithm </li><li>Allocating budget </li><li>Using lookalikes</li><li>TikTok and reel style videos</li></ul> text to follow ****Get all the links and resources we mention & join our email list at <a href="https://keepopt.com" rel="noopener noreferrer" target="_blank">https://keepopt.com</a>Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer" target="_blank">https://keepopt.com/review</a> or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: <a href="https://keepopt.com/sponsor" rel="noopener noreferrer" target="_blank">https://keepopt.com/sponsor</a>

Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies for improving your Facebook Ads performance that are working right now. In this episode we discuss:Optimising Facebook ads - what's working now‘Training’ the algorithm Allocating budget Using lookalikesTikTok and reel style videos text to follow **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies for improving your Facebook Ads performance that are working right now.&nbsp;&nbsp;&nbsp;In this episode we discuss:<ul><li>Optimising Facebook ads - what's working now</li><li>‘Training’ the algorithm&nbsp;</li><li>Allocating budget&nbsp;</li><li>Using lookalikes</li><li>TikTok and reel style videos</li></ul> text to follow ****Get all the links and resources we mention &amp; join our email list at <a href="https://keepopt.com" rel="noopener noreferrer">https://keepopt.com</a>Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer">https://keepopt.com/review</a> or reply to the episode Q&amp;A on Spotify.Interested in being a Sponsor? go here: <a href="https://keepopt.com/sponsor" rel="noopener noreferrer">https://keepopt.com/sponsor</a>

Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Google Ads
- Next Mini-Series = SEO
- Last Mini-Series = Email and SMS
 
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday. 
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. 
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Google Ads - Next Mini-Series = SEO - Last Mini-Series = Email and SMS Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Google Ads
- Next Mini-Series = SEO
- Last Mini-Series = Email and SMS
 
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, &amp; Improving Conversion Rates

You can hear a new episode for free every Wednesday. 
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&amp;A webinar where you get to ask your questions of our guests. 
&gt;&gt; Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

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Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy

Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy

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